Proud Paper Collective
Category: Branding & Packaging Design
Completed: Fall 2020
The Goal.
I saw a gap in the paper and stationery industry for creatives and so wanted to create an all-encompassing brand to act as a canvas for makers to see their work come to life. My goal was to provide one place for ideation, sketching, planning, and executing ideas.
The Solution.
I quickly realized this brand voice could not be too demanding in style; it needed to act as neutral ground with the goal of complementing, not overwhelming, the product user’s style. This company comes to life and shows its potential utility in the design world with its quality products, packaging, store front, social campaigns, website interface and brand guidelines.
