Miniem:
a baby brand
Category: Branding & Packaging
Completed: Fall 2020
The Goal.
Create a brand for an item found at a thrift store. My focus: the simple baby onesie. Miniem is an honest, minimal and playful baby clothing brand. I wanted the onesies I found to live in an accessible and spirited brand through new packaging. This colorful item should catch anyone’s attention sitting on a shelf. Onesies are a staple for babies, but Miniem is a brand sure to catch the eye and stand out to parents.
The Solution.
The packaging choice was a thoughtful pursuit to make onesie packaging more aesthetically pleasing in general while still remaining functional. The design allows for easy opening and closing, an important feature for parents wanting to feel the clothing material. Its shape permits simple display on a store shelf or table and its elementary color scheme speaks to the purity, playfulness and simplicity of the brand.
